Youtube, Instagram, and Tiktok have recently given beauty influencers the ability to grow their consumer image and beauty brand.
“Influencer of beauty” are those who have some effect on the beauty community. Beyond the stars, the names of the names are brilliant candidates. Every year the beauty industry spends nearly $100 billion on fashion influencers, from extremely powerful to a tiny group. They are now producing their beauty products independently and have their brand.
KYLIE JENNER AND KYLIE COSMETICS COSMETICS
Kylie slowly stood out of the label “Kim’s younger sister” with Kylie Makeup – her own cosmetics company. The first model line of the lipstick – Kylie Lip Kits was created in November 2015, which was sold out when first launching. Kylie, at the age of 18, became a beauty businesswoman. Her cosmetics company produced US$ 420 million in sales within the first 18 months.
MICHELLE PHAN WITH EM COSMETICS BRANDS
In 2013, Michele started Em Cosmetics with L’Oréal, after that, she repurchased the line. In 2017, Michele launched the All Day Wear Felt eyeliner. All-day wear felt tip has an excellent brush edge, which drawing thin lines and drying fast. This natural line with waterproof formula has been preferred for many hours by many women.
HUDA KATTAN AND HUDA BEAUTY BRAND
To the world of makeup, Huda Beauty is already a famous and influential brand. It’s hard to make people remember the brand’s inception. However, we cannot help but mention Huda Kattan – one of the most popular beauty bloggers in social networks. Makeup artist Huda Kattan launched her first beauty blog from her Dubai apartment in 2010. After just one night, she became an explosion phenomenon.
Credit: The Elle Vietnam